AIRING: Amendment 2 opponents could start airing it with their other ad in South Florida as early as this week.

SCRIPT: Announcer: "All over Florida people are saying No on Amendment 2: the League of Women Voters, the Florida Alliance of Retired Americans and Florida Firefighters say '2' could take benefits away from senior couples and let government into our private lives. Leading Florida newspapers call it 'bologna' and a 'hoax' that threatens citizens' rights. Personal marriage issues should be decided by you, your family and clergy, not the government. It's a 'bad idea,' 'ill-advised,' 'don't be fooled.' Vote 'No' on 2."

KEY IMAGES: The ad begins with shot of the logo of SayNo2, the main group opposing the amendment, followed by a screen of clouds overlapped with the names of several organizations that oppose Amendment 2. That's followed by pictures of seniors and the mastheads and short quotations from Florida newspapers that have written editorials opposing the amendment. The final images are black and white pictures of couples and more quotations from the papers.

ANALYSIS: Amendment 2 would take existing Florida law defining marriage as between a man and a woman, thereby banning same-sex marriage, and put language in the state Constitution to do the same. Opponents say the amendment's vague wording creates problems the existing law doesn't by perhaps banning government recognition of domestic partnerships, gay and straight. The second ad of the campaign by the opponents of Amendment 2, the ad repeats themes from its first ad while stressing the opposition from the 11 Florida newspapers that have written editorials against the amendment.

The quotes the ad uses check out. Florida Today used the word "hoax" and said the idea that the "sanctity of traditional marriage is at stake" if voters reject Amendment 2 is "bologna." The Orlando Sentinel called the proposal a "bad idea." The St. Petersburg Times said "ill-advised," and the Tallahassee Democrat used the phrase "Don't be fooled."

The ad by Florida Red & Blue's SayNo2 campaign also repeats two themes from the opponents' first ad: that "personal marriage issues should be decided by you, your family and clergy, not the government" and that the amendment will hurt seniors. The argument that the amendment will hurt Florida seniors who are registered in domestic partnerships, which grant them rights like hospital visitation privileges without being married.

Amendment 2's backers, Yes2Marriage.org, have called Florida Red & Blue's argument about seniors a "scare tactic" and say the amendment is crafted to have no effect on domestic partnerships. They say the only thing the amendment would do is put a current Florida law into the state constitution and that the amendment is not vaguely worded.

The text of the amendment reads: "Inasmuch as marriage is the legal union of only one man and one woman as husband and wife, no other legal union that is treated as marriage or the substantial equivalent thereof shall be valid or recognized."

Yes2Marriage.org state chairman John Stemberger also disputed that the amendment would in any way "let government into our private lives," saying that it was Floridians who put the citizens initiative on the ballot "telling the government we do not want you defining marriage."

The amendment is the only one on the November ballot put there by citizens. Backers, including the Florida Family Policy Council which Stemberger heads, collected enough signatures to get on the ballot. Like other amendments, it requires 60 percent approval to pass.

Analysis by Associated Press Writer Jessica Gresko