TAKE ACTION
ALERT:
February 5, 2008
Contact
R. Zeke Fread
Director Pride Tampa Bay
Thank Wm. Wrigley Jr. Company, Mars, Incorporated
for Advertising on LOGO Network
The Florida Family Association, FFA, newest target,
in their ongoing efforts to further their anti-gay agenda is the Wm. Wrigley Jr.
Company, Mars, Incorporated. Their most recent Action Alert is to
mobilize its members to contact the maker of those famous gums and candy,
for advertising on LOGO's Network show "RuPaul’s Drag Race". The
company’s response, "which applauded the show included reasons to justify their
Eclipse mint advertisements.".
Nancy Slivoski, Manager of Global Consumer Affairs
for Wm. Wrigley Jr. Company, response to the FFA was, "RuPaul's Drag Race
is a popular program this season on the LOGO Network.The Logo Network is a
digital cable station that does not require a subscription before any viewer can
access it. The program airs Mondays at 10 P.M. ET which lends itself to adult
viewers, the same crowd that are potential users of Eclipse mints. Like musical
tastes and preferences in art, advertising and it's placement is highly
subjective." This didn't please David Caton, so, he issued a take action alert
to his members, telling them to contact Wm. Wrigley Jr.
Company.
I'd ask once again for your support in having our
collective voices heard as well. Let us thank Wm. Wrigley Jr. Company, Mars,
Incorporated for advertising on the Logo Network. We can ill afford to have
them cave to pressure from FFA members, and pull their ads, as others
have. The Logo Network, as with all other television networks, rely on
the continued advertising dollars to remain on the air. The loss from one
advertiser may not make or break LOGO, however, a win for the FFA is a loss for
our community. To remain silent, will only serve to energize FFA members and
their efforts.
Make the call, send that email, fax or letter, have
your voice heard today. Please, pass this on to your mailing lists, post on
websites and/or social networks.
I sent the following to each of those listed below
my email message.
Wm. Wrigley Jr. Company, Mars,
Incorporated
I'm pleased to see Wm. Wrigley Jr. Company,
Mars, Incorporated, is one of the many major companies that advertise on
the LOGO Network. I applaud and commend Nancy Slivoski, Manager of Global
Consumer Affairs for Wm. Wrigley Jr. Company, for standing up to the Florida
Family Association, FFA, and not caving into their efforts to convince
you into discontinuing advertising on the LOGO Network. The FFA's known for
flooding a company with calls, emails, faxes and letters. Their sole purpose
being, to forces their own personal beliefs onto companies and dictate to
where companies should or shouldn't spend their marketing or
advertising dollars. I hope you will continue to stand strong on your
decision, continue to advertise Eclipse mints, as well as your
other famous gums and candy on the LOGO
Network
Please know, that by advertising on the LOGO
Network, Wm. Wrigley Jr. Company, Mars, Incorporated is not simply
just making a smart and wise marketing decision. Your also sending a
strong message your company supports acceptance and the diversity of all
people.
I'd like to express my sincere appreciation,
gratitude and thanks to Wm. Wrigley Jr. Company, Mars,
Incorporated, for continuing to support acceptance and the diversity,
which are the people who are apart of our great
company.
Sincerely
R. Zeke Fread
Director Pride Tampa Bay
The Wrigley Company
410 North Michigan
Avenue
Chicago, Illinois 60611
1-312-644-2121
John Franklin Mars,
Chairman
Mars, Incorporated
6885 Elm St.
McLean, VA
22101
Fax (703) 448-9678
Frank.Mars@effem.com John Franklin Mars, Chairman
Paul.Michaels@effem.com Paul S. Michaels, Global President
Andre.Martin@effem.com Andre Martin, Global Leadership
William (Bill) Wrigley
Jr., Chairman
Wm. Wrigley Jr.
Company
410 N. Michigan Ave.
Chicago, IL 60611
Fax (312)
644-0015
wrigley@wrigley.com William Wrigley, Jr. Chairman
DPetrovich@wrigley.com Dushan (Duke) Petrovich, CEO
RGamoran@wrigley.com Reuben Gamoran, CFO
Depending on
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